Black Bear Wine & Spirits in Mountain City, Tennessee, is one of the most popular alcohol and liquor stores in the region, which includes Johnson County as well as Watauga County, North Carolina.

Located on North US-421, you can’t miss the liquor store as it definitely stands out – it’s housed in a big red building with a huge black bear statue out front to welcome customers! Come and check out the various selections of alcohol and liquor we have in stock. Because of our convenient location, we are also one of the most popular alcohol stores and liquor stores near Watauga County.

Black Bear Wine & Spirits, a locally-owned liquor store in business since 2019, is open seven days a week and carries a large selection of liquor, wine, and beer. Not only that, but if we don’t have it, we will happily order any items you’re looking for.

We also order products in larger quantities than many alcohol stores in Johnson County or Watauga County, or liquor stores near your location. Why do we do that? So, we can offer our customers lower prices!

Black Bear Wine & Spirits
Black Bear Wine & Spirits

Following is a list of our top sellers for domestic, imported, and craft beer, along with wine, whiskey, vodka, and tequila.

Beer Domestic

  • Busch
  • Budweiser / Bud Lite
  • Miller
  • Yeungling 

Beer Craft

  • Appalachian Brewing
  • Yee Haw
  • Highland Brewing
  • Samuel Adams

Beer Import

  • Modello
  • Heineken
  • Lonestar
  • Peroni
  • Guinness
  • Pacifico 

Wine Topshelf

  • Perrier Jouet
  • GH Miller
  • Veue Cliquot
  • Moet & Chandom
  • Trump Wine
  • Camus
  • Stag’s Leap
  • Rom Bauer
  • Simi

Wine Regular

  • Yellowtail
  • Barefoot
  • CK Mondoni
  • 19 Crimes

Whiskey Topshelf

  • Rip Van Winkle
  • Weller
  • EH Taylor
  • Stagg
  • Buffalo Trace
  • Sazerac
  • Dalmore
  • Ardbeg

Whiskey Regular

  • Jack Daniels
  • Jim Beam
  • Southern Comfort
  • Knob Creek


  • Kettle One
  • Siroc
  • Titos
  • Grey Goose
  • Smirnoff


  • Codigo
  • Avion
  • Cincoro
  • Monte Albon
  • Two Fingers
  • Don Julio
Black Bear Wine & Spirits

Black Bear Wine & Spirits

We hope you will come and check out our alcohol and liquor selections. And don’t forget that we have a drive-thru window for your convenience.

Remember, we are a one-stop, full-service beer, wine, and liquor store in Johnson County, near Watauga County.